At True Impact Marketing, we're always interested in Neuromarketing technologies and happy to try them out. About a month ago, we got the opportunity to use the Mirametrix S2 Eye Tracker, Viewer eye tracking software and API. The products come together in a neat package, and set up is extremely easy and quick. The calibration [...]
How can small, medium or large business improve communications with Neuromarketing insights? "Diana Lucaci (CEO of True Impact – Neuromarketing Research & Strategy; Canadian Chair for the Neuromarketing Science & Business Association) recently joined David Wojcik at Rogers TV for the show called In Business, in order to talk on Understanding Neuromarketing. You can watch the [...]
Emotions are difficult to express verbally. Asking is just part of the story. Successful brands rely on brain metrics of emotion, in addition to surveys. Get the full story on your customer.
How do you create a relevant message for your customer's mind?
October 22, 2012 True Impact Marketing (TIM) participated in Digital Day 2012 at the Metro Toronto Convention Center in Toronto ON, presented by Marketing magazine and the Canadian Marketing Association. The conference explored how best to navigate this fast-changing world and reach audiences at key points along the new purchase-decision journey. "Of particular note, some [...]
