Monthly Archives: January 2013

Neuromarketing 101 Event: Get the Full Story on Your Customer

2018-08-15T15:11:04-04:00

Register for Neuromarketing 101: Get the Full Story on Your Customer. The future of marketing relies on the quality of the Market Research tools available. Traditional methods like surveys and focus groups tell only a part of the story. However, how do you understand consumer preferences that they cannot consciously express? This introductory session is [...]

Neuromarketing 101 Event: Get the Full Story on Your Customer2018-08-15T15:11:04-04:00

Canada’s Neuromarketing Firm, Featured on CBC The National

2018-08-15T15:11:04-04:00

As a four part series called 'Inside Your Brain' on CBC’s The National, World at Six, and CBC.ca, True Impact Marketing was invited to share its use of brainwave technology to study how the consumer’s brain works during a shoe-shopping experience. Denam Drew is wearing an electroencephalogram (EEG) cap that contains electrodes which measure the [...]

Canada’s Neuromarketing Firm, Featured on CBC The National2018-08-15T15:11:04-04:00

The Science of Want

True Impact provides insights into customer attention and emotion to Marketers and UX Researchers.

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