Monthly Archives: April 2013

The Science of Neuromarketing – Yahoo Business Advisor

2018-08-15T15:11:02-04:00

By: Lilian Sue (Source: Yahoo Small Business Advisor) The same primitive impulses that helped early man survive against the evolutionary odds also draws shoppers to pairs of tan suede shoes. At least that’s the theory behind neuromarketing, an emerging field that uses the tools of neuroscience to understand the secrets of the consumer brain. By [...]

The Science of Neuromarketing – Yahoo Business Advisor2018-08-15T15:11:02-04:00

Your Brain on Standby: The Default Mode Network

2018-08-15T15:11:03-04:00

While much neuroscientific research has focused on active processes like decision making, perception, and motor control, there are a myriad of background functions running in our brains that “fill in the gaps”. The default mode network is thought to mediate a lot of "internal" or "introspective" processes during wakefulness, like thinking, pondering, daydreaming, and also [...]

Your Brain on Standby: The Default Mode Network2018-08-15T15:11:03-04:00
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