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Better marketing decisions start with trueSCAN.

Get customer attention
and drive conversions.

trueSCAN is a design testing tool that helps you understand where people will look and - more importantly - what to do next.

improvement in a marketing design after predictive testing

How trueSCAN Works 

 


No attention, no decision. It's that simple.

Are you building a new website, designing a direct mail campaign, creating a video or an out of home advertisement? trueSCAN will show you how to convert attention into action.

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the impact of neuroscience on marketing strategies

What Gets Attention

pricing plans for predictive eye tracking services

What 
Goals Are Met

conversion rates after optimizing marketing materials

What Can
Be Improved

Save time. Remove guesswork.  Achieve more impact.

trueSCAN uses principles of Cognitive Neuroscience, Computer Vision, Machine Learning and Design Principles to predict areas of human visual attention, and deliver both human and AI insights.

Attention data at the design stage. No waste of live traffic and no
spending on sample. 

  • Since it is a predictive algorithm, trueSCAN works with no sample or live traffic. This translates into huge time and cost savings.
     

  • trueSCAN works with digital concepts, so there is no need to build, launch and run live traffic on digital executions.
     

  • To lower risk and cost to launch, trueSCAN optimizes direct mail, print, packaging and out of home media.

booking a consultation for predictive eye tracking analysis
highlighted areas related to attention and emotion
Working Together

For Agencies

  • Impress clients and win new business with data-driven designs.
     

  • Save the teams' time and make fast decision.
     

  • Compare your top designs and select based on business goals.
     

  • Guide clients towards higher conversions, promoting loyalty and establishing strategic advantage.

For Marketers

  • Publish your very best designs, aligned with marketing goals.
     

  • Test and optimize with objective metrics of attention, at the design stage. 
     

  • Optimize marketing budget, get brand attention and launch with confidence.
     

  • Leverage both AI and human insights, from experts who understand your challenges.

Businesswoman at Home

Test, iterate and track performance.

Select a product to begin testing online or offline marketing materials.

Have a question? Contact us for a quick chat with our experts.

A variety of marketing materials, including postcards, packaging, and digital ads, being optimized with predictive eye tracki

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