In the next few days, I'll be attending Market Research in the Mobile World (MRMW) for the first time, in Minneapolis. On July 17th, I'll be speaking about the necessary standards and guidelines needed in the new era of big data, and on July 18th about a research study where we measured user reaction to [...]
Catch up with True Impact at an upcoming summer event. Stay tuned for an exciting new Neuromarketing study of mobile applications! The Art of Marketing June 5th, 2013. Metro Toronto Convention Centre - South Building. Toronto, ON. Use promo code NEWMARKET – to save up to $100 per ticket. Innovation Insights Exchange June 17-19, 2013. [...]
By: Lilian Sue (Source: Yahoo Small Business Advisor) The same primitive impulses that helped early man survive against the evolutionary odds also draws shoppers to pairs of tan suede shoes. At least that’s the theory behind neuromarketing, an emerging field that uses the tools of neuroscience to understand the secrets of the consumer brain. By [...]
While much neuroscientific research has focused on active processes like decision making, perception, and motor control, there are a myriad of background functions running in our brains that “fill in the gaps”. The default mode network is thought to mediate a lot of "internal" or "introspective" processes during wakefulness, like thinking, pondering, daydreaming, and also [...]
Many of us have heard of MRI, which stands for magnetic resonance imaging - a non-invasive technique that uses a scanner to produce vivid images of the human brain. But most researchers aren’t interested in static images; they are trying to understand dynamic, real-time activity in various regions of the brain. That’s where functional MRI, [...]
