Diana Lucaci

About Diana Lucaci

Diana Lucaci is the Founder & CEO of True Impact Marketing, Canada's premier Neuromarketing Strategy and Research firm. The organization provides strategy to improve Marketing Communications campaigns, backed by market research using sophisticated Neuroscience technologies. Diana serves as the Canadian Chair for the Neuromarketing Science & Business Association (NMSBA), and represents the country on the global scale. Educated in Neuroscience and Psychology at the University of Toronto, Diana brings a decade of experience in various Marketing Communication roles of increasing responsibility. Diana pursued Marketing Strategy certifications from the Canadian Marketing Association and Pragmatic Marketing.

Ethics and Positive Impact


In the next few days, I'll be attending Market Research in the Mobile World (MRMW) for the first time, in Minneapolis. On July 17th, I'll be speaking about the necessary standards and guidelines needed in the new era of big data, and on July 18th about a research study where we measured user reaction to [...]

Ethics and Positive Impact2018-08-15T15:11:02-04:00

Upcoming Events – Summer 2013


Catch up with True Impact at an upcoming summer event. Stay tuned for an exciting new Neuromarketing study of mobile applications! The Art of Marketing June 5th, 2013. Metro Toronto Convention Centre - South Building. Toronto, ON. Use promo code NEWMARKET – to save up to $100 per ticket. Innovation Insights Exchange June 17-19, 2013. [...]

Upcoming Events – Summer 20132018-08-15T15:11:02-04:00

The Science of Neuromarketing – Yahoo Business Advisor


By: Lilian Sue (Source: Yahoo Small Business Advisor) The same primitive impulses that helped early man survive against the evolutionary odds also draws shoppers to pairs of tan suede shoes. At least that’s the theory behind neuromarketing, an emerging field that uses the tools of neuroscience to understand the secrets of the consumer brain. By [...]

The Science of Neuromarketing – Yahoo Business Advisor2018-08-15T15:11:02-04:00

Your Brain on Standby: The Default Mode Network


While much neuroscientific research has focused on active processes like decision making, perception, and motor control, there are a myriad of background functions running in our brains that “fill in the gaps”. The default mode network is thought to mediate a lot of "internal" or "introspective" processes during wakefulness, like thinking, pondering, daydreaming, and also [...]

Your Brain on Standby: The Default Mode Network2018-08-15T15:11:03-04:00

Being BOLD: Understanding functional Magnetic Resonance Imaging (fMRI)


Many of us have heard of MRI, which stands for magnetic resonance imaging - a non-invasive technique that uses a scanner to produce vivid images of the human brain. But most researchers aren’t interested in static images; they are trying to understand dynamic, real-time activity in various regions of the brain. That’s where functional MRI, [...]

Being BOLD: Understanding functional Magnetic Resonance Imaging (fMRI)2018-08-15T15:11:03-04:00
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