Decisions. Decisions. Decisions.

We make hundreds a day. Neuroscientists don’t have the whole picture yet on how we make decisions but they do know about one part of the process – the reward system. Figuring out how to trigger a reward in your brain is key to selling product, and of course we all know that advertisers everywhere want to figure out the mechanisms underlying it.

Companies are turning to neuroscience to determine the emotional resonance of what they’re selling in the minds of their target markets. To learn more, listen to the podcast below and visit CBC’s Think About It for all the episodes.

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