Neuromarketing 101 Event: Get the Full Story on Your Customer

Register for Neuromarketing 101: Get the Full Story on Your Customer.

The future of marketing relies on the quality of the Market Research tools available. Traditional methods like surveys and focus groups tell only a part of the story. However, how do you understand consumer preferences that they cannot consciously express?

This introductory session is designed for Marketing professionals and Market Researchers. Topics covered include:

  • The current methods of gathering customer intelligence, and introduction to Neuromarketing.
  • Why use brain measurements? Separating fact from fiction (i.e. “the buy button”) and what can be accurately measured.
  • What technologies are available? Find out how companies get started with Neuromarketing research and the benefits they experience.

Agenda is as follows:

6:00 pm – 6:30 pm – Introductions and networking
6:30 pm – 7:30 pm – “Neuromarketing 101: Get the Full Story on Your Customer”, presented by the Canadian Chair of the Neuromarketing Science and Business Association, and Founder of Canada’s first Neuromarketing research firm, True Impact Marketing.
7:30 pm – 9:00 pm – Q&A. Snacks and refreshments provided.


MaRS Discovery District
101 College Street
Toronto, ON, Canada, M5G 1L7

Room CR-3 – Ground Floor (main entrance) in the Collaboration Centre.

Register for Neuromarketing 101: Get the Full Story on Your Customer.