Content Research

Evaluate and optimize the effectiveness of individual advertisements or concepts.

  • Digital Media

  • Video

  • Direct Mail

  • Concept Testing

Context Research

Optimize the customer experience, within a typical environment and usage scenario.

  • Mobile Ad Within App Environment
  • Conversion Optimization Within Website

  • Product Innovation and Experience

  • Packaging Design Performance at Retail

Product


Packaging
Pricing
Product Development
Product Experience

Sensory


Tactile
Fragrance
Auditory
Flavour Test

Usability


Scripted or Non-Scripted
Eye Tracking and Engagement
Task Completion
User Error Diagnostics

Applied Neuroscience Research Made Simple

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