Evaluate and optimize the effectiveness of individual advertisements or concepts.
Optimize the customer experience, within a typical environment and usage scenario.
Conversion Optimization Within Website
Product Innovation and Experience
Packaging Design Performance at Retail
Scripted or Non-Scripted
Eye Tracking and Engagement
User Error Diagnostics
Finding clear implications from hundreds of data points, resulting in conclusions for better business outcomes.
Making sense of both conscious and non-conscious data, for big picture understanding and recommendations.
Utilizing academic grade technologies, used in universities and hospitals, as well as the latest eye tracking and biometric technologies.
Scientifically approved data processing and analysis methods, including statistically significant reported results.
Experienced team able to conduct studies virtually anywhere in the world, and in collaboration with other researchers.