Print and OOH (Out Of Home)

In a recent study we uncovered that visual attention to direct mail is more focused than to digital media, due to lack of distractions.

The Basics

Shape, Method of Delivery, Mission, and Offers for direct mail postcards, out-of-home billboards, and printed brochures all have an impact on how consumers interpret the message to Convery.

Every design has its own set of advantages and disadvantages. Readers should be able to quickly understand the message behind a piece of artwork, view data, and take action. TrueSCAN helps you construct an impactful message by providing professional interpretation and recommendations.

Create Relevant Content

1. You’ll be posting loads of engaging content. Choosing how far your OOH should go, how many folds your postcard should have, and what will draw people's attention to your call to action. Every fold counts, no matter how far apart they are.

2. It's time to establish your purpose once you've determined your view distances or the number of folds. One that can be compared to quantitative outcomes and overall campaign success:

   1. More Phone Calls

   2. Increase Brand Awareness

   3. More Store Visits

   4. Emergency Message FOMO

3. Analyze your creative, and get results based on our predictive model scores for Simplicity, Attention and AOI Performance.

You can schedule a consultation with us if you need assistance selecting your objective or cropping your website in preparation for analysis.

Application

While clicks and website visits can be used to evaluate critical digital media metrics. It becomes less visible in offline media. Our algorithm, on the other hand, decides how a message or call to action might be seen in what sequence and from what distance.

With prescription reports and key points to observe for future design, individualized recommendations on what to alter and how to improve a Direct mail postcard, a brochure, or an out of home billboard are also offered.

Predictive analysis can be used to determine what captures people's attention first and where they go for information to take action, and it will provide an optimal region where you can place your call to action for improved engagement.

Usage

trueIMPACT provides a number of pre-packaged print design analysis and consumer behavior marketing services. Our interpretations and suggestions come in a variety of flavors, and our packages are meant to make it easier for you to choose specially when it come to iterative design.

For small one time use we recommend:

For larger more frequent analysis submit an estimate:

Need more guidance, you can book a demo here