Using a Vlog, a TV ad, or an Instagram reel to deliver a message has become the norm. Following the release of that 90-second clip, advertisements were less about the product and more about the story.
The Basics
The advantages of video advertisements for organizations are numerous. When you create a video ad on YouTube, advanced targeting allows you to select your audience, ensuring that only those who are likely to be interested in your product, business, or service see it.
“Make sure your ad responds to your main message and that viewers are able to grasp what's crucial in this little window of opportunity.”
We normally prefer Real Eye tracking for video commercials because, as previously stated, it is all about the story nowadays. Our team recently created a video analysis technique based on predicted eye tracking that can identify the most significant component in a video that will grab the audience's attention first.
Create Relevant Content
Now that you have your story, it's time to choose the media outlets where your video ad will be shown. Any channel, be it YouTube, TV, or social media, can basically target specific customers, and each video has defined periods of interest for this unique demographic.
Within those times of interest, you can pinpoint a few areas of interest, such as the brand logo, brand mission, offer message, and call to action.
For those Times of Interests (TOI) and Area's of Interest (AOI) define your intended objective, things you wanted the user to understand or react to:
Product Visibility
Convey Emotions
Emergency Message FOMO
Secondary Message Advantage
You can schedule a consultation with us if you need assistance selecting your TOI or AOI for your video in preparation for analysis.Application
It can be difficult and expensive to launch a new video ad campaign on a specific media channel. You can easily utilize a mockup in context analysis to bring out how specific AOIs might perform during different TOIs rather than publishing the ad and wit for returns on engagement.
The true experience is always captured in real life situations, but if the experience is known ahead of time, targeted channels can ensure that it is felt and lived correctly. When it comes to video commercials, in-context data can help establish which channels are the best for a higher return on investment.
Each sequence in a video commercial contains a moment that influences how each viewer's type places themselves in context. Unveiling some elements may have an impact on what users pay attention to.
Usage
For experience monitoring, video advertising are best examined using real-time eye tracking. However, if you can take a few snapshots of specific Times of Interest inside your movie and wish to evaluate the Areas of Interest that make it up for relevancy and sequence.
You can use one of our more recent products.
For small one time use we recommend:
For larger more frequent analysis submit an estimate:
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