An excellent website design should accomplish its goal of communicating a specific message while also engaging the visitor.
The Basics
Consistency, colors, font, imagery, simplicity, and usefulness are all characteristics that contribute to successful website design.
“Simplicity is the best way to go when considering the design of your website.”
Creating a great engaging experience while ensuring your website design is optimized for simplicity and making sure it capture attention where it is needed, became simple with eye tracking predictive models. (See Example: COMING SOON link to case study)
Create Relevant Content
The first step is to determine the purpose of your website. Whether it's a news website, an entertainment website, or a corporate or e-commerce website, they all serve a purpose and have a goal that's relevant to your target audience.
The second step is to come up with your primary and secondary objectives. Websites can serve a variety of the advertiser's objectives, but there are a few that are common to all of them, out of which we can mention:
Brand Image Visibility
Promotion Noticeability
Generating Leads
More Adoptions or Sales
The third step is to divide your website into folds based on your website's navigation and reading patterns. The first view a user sees on your website will be deemed first fold, and any subsequent scroll to a complete page will be considered second fold/scroll.
You can schedule a consultation with us if you need assistance selecting your objective or cropping your website in preparation for analysis.Application
When you're torn between two designs, predictive algorithms can help you analyze the folds of your website. Instead of releasing two different websites and collecting data like A/B testing, you can start by doing comparative predictive analysis on both designs to see which one best answers your goals.
Another effective usage of predictive eye tracking for Website Analysis and E-Commerce display is to evaluate what components on existing websites are attracting attention and what you should improve depending on your KPIs. This strategy can be used in conjunction with post-campaign and website analytics to get benchmarking ratings for various elements on your website.
If you run a website development studio and want to show your clients how to produce websites that stand out, you may use predictive analysis to show them how to choose specific design characteristics and the benefits of adopting a specific the model.
Usage
TrueIMPACT offers a variety of design analysis services to help you turn your idea into a masterpiece. Above all, we interpret and recommend what makes a website visually interesting and how it best answers the narrative that distinguishes your product or business from the competition.
We have created packages to fit big corporations and small business alike.
For small one time use we recommend:
For larger more frequent analysis submit an estimate:
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