Social Media Ad Visibility Analysis

Your banner or social media ad can be read as a standalone design or as part of a larger context.

Animated ads, as opposed to video ads, have a limited number of Times of Interest (TOI).

A TOI is assigned to each complete view.

For example, a banner that rotates three times can be analysed in three different ways. This view will yield a view if it is placed in context on a website or a social media channel, using a web browser or a mobile device.

1 anim ad rotating 2 times shown on Instagram:

• Each rotation is 1 view = 1 credit

• Each view shown on instagram = 1 credit

Which makes 2 total views for in context analysis, or 4 total views if analyzed separately & in-context.