Non-conscious measurement is a standard research practice and a complement to traditional, verbal research methods. This is because customer decisions are primarily driven by automatic, fast reactions which cannot be verbally expressed.
Understanding neural and biometric data helps marketers create better communications and increase conversion rates. Using EEG, fMRI, eye tracking and heart rate variability, we measure Motivation, Comprehension or Cognitive Workload, Memory Encoding, Familiarity and Overall Engagement. These metrics form a dashboard to answer multiple business questions.