Buying Behaviour

Monkey See, Monkey Do: Real, Imagined, and Observed Behaviour

2018-08-15T15:11:00-04:00

It may seem hard to believe at first, but our brains are actually equipped to process real movement (i.e., tying your shoelaces), imagined movement (i.e., imagining tying your shoelaces), and observed movement (i.e., watching your best friend tie their shoelaces) in very similar ways. The motor network of the brain spans the entire cortex, and [...]

Monkey See, Monkey Do: Real, Imagined, and Observed Behaviour2018-08-15T15:11:00-04:00

Brain Activity Predicts Population Behaviour

2018-08-15T15:11:05-04:00

According to a recent study conducted by researchers at the University of Michigan, University of Oregon and University of California, it was found that measuring brain behaviour of just a few people in a pilot study could predict the activity of larger populations. 31 members of a quit-smoking campaign in the greater Los Angeles area [...]

Brain Activity Predicts Population Behaviour2018-08-15T15:11:05-04:00

The Science of Want

True Impact provides insights into customer attention and emotion to Marketers and UX Researchers.

Go to Top