On November 23, 2012, True Impact Marketing was invited to The Current on CBC Radio One (99.1 FM) to provide a Neuromarketing perspective of Black Friday. Listen to the full podcast below. Physiology of Black Friday - November 23, 2012 We focus on place of much wailing and gnashing of teeth: U.S. shopping malls on [...]
In November 2012, Reader's Digest featured True Impact Marketing in the cover story. Read the full article below, and let us know what you think. Source: Reader's Digest Minding Your Business: Neuromarketing's Search for the Brain's Buy Button Think you're consciously choosing what you buy? Find out how companies are getting inside your brain to build [...]
Radio Interview on Newstalk 1010 about the importance of emotions when shopping. "Diana Lucaci (CEO of True Impact - Neuromarketing Research & Strategy; Canadian Chair for the Neuromarketing Science & Business Association) joined Gail Vaz-Oxlade’s radio show (The Late Shift) on Newstalk1010 this month to talk about what neuromarketing means to consumers. Diana Lucaci has [...]
