CBC Radio One

‘Making Decisions’ on CBC’s Think About It

2018-08-15T15:11:01-04:00

Decisions. Decisions. Decisions. We make hundreds a day. Neuroscientists don't have the whole picture yet on how we make decisions but they do know about one part of the process - the reward system. Figuring out how to trigger a reward in your brain is key to selling product, and of course we all know [...]

‘Making Decisions’ on CBC’s Think About It2018-08-15T15:11:01-04:00

Physiology of Black Friday – CBC Radio One Interview

2018-08-15T15:11:05-04:00

On November 23, 2012, True Impact Marketing was invited to The Current on CBC Radio One (99.1 FM) to provide a Neuromarketing perspective of Black Friday. Listen to the full podcast below. Physiology of Black Friday - November 23, 2012 We focus on place of much wailing and gnashing of teeth: U.S. shopping malls on [...]

Physiology of Black Friday – CBC Radio One Interview2018-08-15T15:11:05-04:00

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