It may seem hard to believe at first, but our brains are actually equipped to process real movement (i.e., tying your shoelaces), imagined movement (i.e., imagining tying your shoelaces), and observed movement (i.e., watching your best friend tie their shoelaces) in very similar ways. The motor network of the brain spans the entire cortex, and [...]
People are more than data. So, it is imperative you understand and measure emotions. Learn more about the importance of measuring emotions from Diana Lucaci, Founder & CEO of True Impact Marketing, interviewed by Biz TV Canada and aired on CHCH TV. Biz TV Canada is an internet show with the goals of providing small [...]
While much neuroscientific research has focused on active processes like decision making, perception, and motor control, there are a myriad of background functions running in our brains that “fill in the gaps”. The default mode network is thought to mediate a lot of "internal" or "introspective" processes during wakefulness, like thinking, pondering, daydreaming, and also [...]
Many of us have heard of MRI, which stands for magnetic resonance imaging - a non-invasive technique that uses a scanner to produce vivid images of the human brain. But most researchers aren’t interested in static images; they are trying to understand dynamic, real-time activity in various regions of the brain. That’s where functional MRI, [...]
How can small, medium or large business improve communications with Neuromarketing insights? "Diana Lucaci (CEO of True Impact – Neuromarketing Research & Strategy; Canadian Chair for the Neuromarketing Science & Business Association) recently joined David Wojcik at Rogers TV for the show called In Business, in order to talk on Understanding Neuromarketing. You can watch the [...]
