Eye Tracking

A Bias for Action – Neuromarketing Research with Canada Post

2018-08-15T15:10:59-04:00

Canada Post recently announced a collaboration with True Impact on a large neuromarketing research project. The study shines light on the cognitive impact of direct mail versus digital, and is the first of its kind to take it one step further with the addition of the senses of scent and sound to direct mail. With [...]

A Bias for Action – Neuromarketing Research with Canada Post2018-08-15T15:10:59-04:00

Determining the Right Message with Neuromarketing

2018-08-15T15:11:03-04:00

"The intelligent application of technology to extend human capability and understanding is hugely exciting and an intellectual orientation open to everyone." - Girl Geeks Toronto In our mission to educate consumer and business audience, we provided an introduction to Neuromarketing on February 11 in Toronto. The event was hosted by Girl Geeks Toronto, a network [...]

Determining the Right Message with Neuromarketing2018-08-15T15:11:03-04:00

Canada’s Neuromarketing Firm, Featured on CBC The National

2018-08-15T15:11:04-04:00

As a four part series called 'Inside Your Brain' on CBC’s The National, World at Six, and CBC.ca, True Impact Marketing was invited to share its use of brainwave technology to study how the consumer’s brain works during a shoe-shopping experience. Denam Drew is wearing an electroencephalogram (EEG) cap that contains electrodes which measure the [...]

Canada’s Neuromarketing Firm, Featured on CBC The National2018-08-15T15:11:04-04:00

Reader’s Digest Canada Features Neuromarketing

2018-08-15T15:11:06-04:00

The November 2012 issue of Reader's Digest focuses on the brain: "One hundred billion neurons dictate what we buy, how we learn and if we die. Gaining control might be as simple as changing your mind." The leading story is "Minding Your Business: How Your Brain is Helping Marketers Build a Better Ad". Reader's Digest [...]

Reader’s Digest Canada Features Neuromarketing2018-08-15T15:11:06-04:00

Mirametrix Eye Tracking Review

2018-08-15T15:11:07-04:00

At True Impact Marketing, we're always interested in Neuromarketing technologies and happy to try them out. About a month ago, we got the opportunity to use the Mirametrix S2 Eye Tracker, Viewer eye tracking software and API. The products come together in a neat package, and set up is extremely easy and quick. The calibration [...]

Mirametrix Eye Tracking Review2018-08-15T15:11:07-04:00
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