Canada Post recently announced a collaboration with True Impact on a large neuromarketing research project. The study shines light on the cognitive impact of direct mail versus digital, and is the first of its kind to take it one step further with the addition of the senses of scent and sound to direct mail. With [...]
Electroencephalogram (EEG) is a brain-imaging method that records the brain’s electrical activity at the surface of the scalp. EEG usually comes in the form of a cap or headset that have several sensors which are designed to fix to the surface of the head. Neurons communicate by passing electrical signals along connecting fibers, and this [...]
Register for Neuromarketing 101: Get the Full Story on Your Customer. The future of marketing relies on the quality of the Market Research tools available. Traditional methods like surveys and focus groups tell only a part of the story. However, how do you understand consumer preferences that they cannot consciously express? This introductory session is [...]
According to a recent study conducted by researchers at the University of Michigan, University of Oregon and University of California, it was found that measuring brain behaviour of just a few people in a pilot study could predict the activity of larger populations. 31 members of a quit-smoking campaign in the greater Los Angeles area [...]
The November 2012 issue of Reader's Digest focuses on the brain: "One hundred billion neurons dictate what we buy, how we learn and if we die. Gaining control might be as simple as changing your mind." The leading story is "Minding Your Business: How Your Brain is Helping Marketers Build a Better Ad". Reader's Digest [...]
