Neuroimaging

Being BOLD: Understanding functional Magnetic Resonance Imaging (fMRI)

2018-08-15T15:11:03-04:00

Many of us have heard of MRI, which stands for magnetic resonance imaging - a non-invasive technique that uses a scanner to produce vivid images of the human brain. But most researchers aren’t interested in static images; they are trying to understand dynamic, real-time activity in various regions of the brain. That’s where functional MRI, [...]

Being BOLD: Understanding functional Magnetic Resonance Imaging (fMRI)2018-08-15T15:11:03-04:00

(Neuro)marketing to Your Sense of Adventure and Reward

2018-08-15T15:11:05-04:00

Have you ever wondered why we buy into a cool new product? It’s difficult to pinpoint how we gravitate towards certain brands, however a group of scientists based in London, UK, were able to develop an interesting theory. In 2008, Dr. Bianca Wittman at the Wellcome Trust Center for Neuroimaging at the University of London [...]

(Neuro)marketing to Your Sense of Adventure and Reward2018-08-15T15:11:05-04:00

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