Neuromarketing

A Bias for Action – Neuromarketing Research with Canada Post

2018-08-15T15:10:59-04:00

Canada Post recently announced a collaboration with True Impact on a large neuromarketing research project. The study shines light on the cognitive impact of direct mail versus digital, and is the first of its kind to take it one step further with the addition of the senses of scent and sound to direct mail. With [...]

A Bias for Action – Neuromarketing Research with Canada Post2018-08-15T15:10:59-04:00

TEDx Richmond Hill feat. True Impact Marketing

2018-08-15T15:11:01-04:00

In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. TEDxRichmondHill, in Richmond Hill, Ontario, features a variety of speakers who will combine to spark deep discussion and connection in a small group. The [...]

TEDx Richmond Hill feat. True Impact Marketing2018-08-15T15:11:01-04:00

Determining the Right Message with Neuromarketing

2018-08-15T15:11:03-04:00

"The intelligent application of technology to extend human capability and understanding is hugely exciting and an intellectual orientation open to everyone." - Girl Geeks Toronto In our mission to educate consumer and business audience, we provided an introduction to Neuromarketing on February 11 in Toronto. The event was hosted by Girl Geeks Toronto, a network [...]

Determining the Right Message with Neuromarketing2018-08-15T15:11:03-04:00

An Introduction to the Electroencephalogram (EEG)

2018-08-15T15:11:04-04:00

Electroencephalogram (EEG) is a brain-imaging method that records the brain’s electrical activity at the surface of the scalp. EEG usually comes in the form of a cap or headset that have several sensors which are designed to fix to the surface of the head. Neurons communicate by passing electrical signals along connecting fibers, and this [...]

An Introduction to the Electroencephalogram (EEG)2018-08-15T15:11:04-04:00

Neuromarketing 101 Event: Get the Full Story on Your Customer

2018-08-15T15:11:04-04:00

Register for Neuromarketing 101: Get the Full Story on Your Customer. The future of marketing relies on the quality of the Market Research tools available. Traditional methods like surveys and focus groups tell only a part of the story. However, how do you understand consumer preferences that they cannot consciously express? This introductory session is [...]

Neuromarketing 101 Event: Get the Full Story on Your Customer2018-08-15T15:11:04-04:00
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