In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience.

TEDxRichmondHill, in Richmond Hill, Ontario, features a variety of speakers who will combine to spark deep discussion and connection in a small group. The theme of the second annual conference is The Perfect Form.

“Throughout the ages, societies have been in ‘permanent beta’, with each human revolution struggling towards an ideal. With cultures, ideas and technologies constantly progressing, everything around us does too – the pursuit of perfection is never-ending. Though perfection may seem unattainable, this year’s conference explores the ways we work towards it, and questions what “perfection” really means.” TEDxRichmondHill Website

Register to attend on August 12th 2013, to hear Diana Lucaci, Founder of True Impact Marketing, speak about:

Better Marketing through Neuroscience

In Marketing, perfection is attained when a message is relevant to a group of people, and ultimately inspires action. Competition for your attention has never been higher, however, research tools from the days of Mad Men do not tell the whole story. The new Marketing currency is ’emotion’, and measuring it can make the difference between an iconic campaign and a PR disaster.

Diana Lucaci, Founder of True Impact Marketing will show you how companies are perfecting their pitch using brain science. From studying Neuroscience to applying to business, she will highlight her on-going journey towards focusing on human values and promoting positive causes.