The Science

of Want

Generating growth through better customer understanding. 



The mainstream methods of market research rely on participants verbally expressing their opinions. This presents a problem because people may say what they think, but act on how they feel.

Truthful opinions and feelings are impossible to verbally express, second by second.

Questions influence answers. They miss the unbiased and automatic reaction to a product or package.

Real customer understanding begins with conscious and non-conscious measures of opinion.



    • 1. Your partners for growth. We will whiteboard to identify the research question, integrate multiple conscious and non-conscious data sources and design solutions to quickly activate growth.


    • 2. Part of your team of consultants and experts. We believe in aligning with your business goals and sharing industry best practices.


  • 3. Tested and validated. Not all technologies are made equal. We use only high grade neuroscience and biometrics equipment, proven in universities and hospitals.


  • Online Media and Content
  • Mobile Ads, Apps and Gaming
  • Traditional Media and Entertainment
  • Store Shopability and Merchandizing
  • Product Packaging and Design
  • Automotive Design
  • Competitive Intelligence
  • UX Research and Testing


Find out how your customers’ brains respond to your product, or in relation to competitor products. We can guide you to creating packages, displays or retail store experiences that attract attention.


Our research solutions are designed to evaluate the effectiveness of a great user experience digital media. The insights and recommendations drive real results. Just ask for our latest success stories!


What catches your readers’ attention? How do you build a habit and encourage continuous, long-term engagement with a direct mail execution? Let us guide you to designing human-friendly DM.


High grade technology and accurate data analysis methods allow us to find the story in the data.

True Impact utilizes functional Magnetic Resolution Imaging (fMRI), Electroencephalogram (EEG), eye-tracking, heart rate variability and other methods. For the highest level of customer insights, fMRI research provides rich analytics by measuring the blood-flow to areas of the brain that are responsible for decision making.

The benefits of EEG include real-time, immediate readings of brain electrical signals, portability and ease-of-use. Eye-tracking is a complementary method which helps correlate the emotional, attention or memory activity with the visual focus on the advertisement.

True Impact will help you identify the right technology to answer your marketing challenges, and ensure that the results are accurate interpretations of what your customer is saying and feeling.

Functional Magnetic Response Imaging (fMRI)

  • 80% accuracy in predicting behaviour.
  • Measures a wide variety of specific emotions.

Electroencephalogram (EEG)

  • Measures perceived product value and product quality.

  • Low Marketing risk, especially when combined with eye-tracking.

Eye Tracking

  • Area of visual attention or inattention.

  • Easily done remotely, as well as in person.


We look forward to hearing from you!

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