True Impact utilizes functional Magnetic Resolution Imaging (fMRI), Electroencephalogram (EEG), eye-tracking, heart rate variability and other methods. For the highest level of customer insights, fMRI research provides rich analytics by measuring the blood-flow to areas of the brain that are responsible for decision making.
The benefits of EEG include real-time, immediate readings of brain electrical signals, portability and ease-of-use. Eye-tracking is a complementary method which helps correlate the emotional, attention or memory activity with the visual focus on the advertisement.
True Impact will help you identify the right technology to answer your marketing challenges, and ensure that the results are accurate interpretations of what your customer is saying and feeling.