Our Work

Using neurometric and bio-metric technologies, this study measured the brain and body responses to different mobile ad execution while keeping the environment and the creative consistent.

We outlined a single user journey for three transactional mobile applications to get a better understanding of how users are navigating mobile commerce. Using an EEG neuro-headset and eye-tracking glasses to measure the attentional and emotional activity of the user, we measured what they were looking at first, last, most and least.

Well-executed haptic treatments elicit as much as 69% more memorability during video play, compared to regular non-haptic videos. When haptics are expertly implements, participants appeal and interest increased by as much as 19%.

Visual attention to direct mail is more focused than to digital media, due to lack of distractions. Direct mail is easier to understand due to 21% less cognitive workload, and results in higher brand recall. Direct mail is far more persuasive than digital media alone, with 20% more motivation response.

A recent consumer neuroscience study performed in partnership with Plantronics used neural measures from the powerhouse of emotion, the brain to determine the benefits of soundscaping in open office concepts.