Established in 2012 in Toronto, Canada, True Impact is a leading consumer neuroscience research and strategy firm that enables successful acquisition and retention marketing strategies.
The next generation of market research, non-conscious measurement or neuromarketing research offers objective insights into customer emotion. Understanding emotion is the first step into creating experiences that are relevant and memorable.
Our team of academics, marketers and designers approaches each project with the end goal in mind. We deliver insights that are simple, clear and never-before-seen.
Upon aligning with marketing and corporate objectives, we identify the gap in customer understanding, propose an unbiased research approach and connect the dots for a full 360 degree understanding of the customer.