Loading...
Home2018-09-04T11:47:17+00:00

Consumer Neuroscience

People say what they think, and act on how they feel.

To better predict behaviour, consumer or applied neuroscience measures the non-conscious drivers of decision making.

True Impact lives at the intersection of science and business, helping Fortune 500 companies drive revenue and growth through emotionally engaging customer experiences.

About Us

Research Packages

Together with surveys, consumer neuroscience research is proven to better predict in-market behavior. Choose to test in our neuroscience lab, a real-world setting or via Virtual or Augmented Reality.

Research Methodologies

360 Degree View of the Customer

Science and Tech

Results in Market

“The non-conscious measurement tools from True Impact gave us new insight into our customer’s values, reservations and motivators. We achieved higher response rates almost immediately!”

JOANNE BISHOP

VICE PRESIDENT

In its first two coupon drops of the year using a revamped and simplified approach, Burger King experienced a 26% growth in redemption and increased its gross profit on coupons by 40%.

SHARON FRY

NATIONAL MARKETING MANAGER

MD Financial applied neuroscience and visual attention research insights to optimize digital campaigns. The results were up to 4X the average Open and Click-Through Rate on email blasts.

BARB FOSTER

MARKETING MANAGER

Ready to talk?

We believe meaningful relationships are built on trust.

Contact us to schedule a clear and straightforward conversation.

Let’s Talk