People say what they think, and act on how they feel.
Understanding and measuring customer emotion is the first step toward brand adoption and growth. True Impact uses consumer neuroscience research to reveal the non-conscious drivers behind purchasing decisions.
Living at the intersection of science and business, we offer strategies to drive more conversion and revenue from key marketing initiatives. With brain imaging and biometric technology, like eye tracking and heart rate variability, we fuel neuromarketing recommendations for short and long term brand growth.
Experience happens in the mind. Let us show you how to create emotionally engaging customer experiences.