• MD Financial Management Neuromarketing project
  • Staples Consumer Behavior Analysis
  • Shell Consumer Behavior Analysis
  • Pizza Pizza Predictive eye tracking
  • Patient News Nonconscious Measures
  • Nissan NeuroErgonomics Study
  • Nespresso Consumer Behavior Studies
  • General motors Neuromarketing project
  • Verve Consumer Neuroscience
  • Burger King Predictive Eye Tracking
  • Rogers Consumer Neuroscience Analysis
  • Bell Nonconscious measures Analysis
  • Plantronics Office NeuroErgonomics Study
  • BBQ bar consumer behaviour analysis
  • Miller Consumer affection analysis
  • Costco Wholesale Neuromarketing project
  • Immersion Neuromarketing Analysis
  • CBC Consumer Neuroscience Project
  • Bayer Consumer Behaviour Analysis
  • Colgate Consumer Behaviour Analysis
  • Stratford Festival Nonconscious Measures
  • TD Canada Trust NeuroMarketing Study
  • Yahoo Canada Nonconscious Measures
  • KFC Neuromarketing project
  • Canada Post Predictive eye tracking

People will say what they think,

and act on how they feel.

Brand experience is in the mind.  Understanding customer attention and emotion is the first step toward improved brand loyalty and growth.

About Us
Brain Measures for Neuromarketing

Consumer Neuroscience

Consumer neuroscience research uses brain and bio measures to help predict market behavior.

Content

Create emotionally engaging videos, mobile ads, webpages and more.

Context

Understand the brand emotional appeal in a real world context.

Product

Design memorable user experiences, optimized for attention and emotion.

Research Methodologies

360 Degree View of the Customer

Explore Our Services
Explore Our Products
Neuro eeg icon

EEG

Understand emotions such as Motivation, Cognitive Load, Arousal, Memory Encoding.

Eye Tracking

Improve noticeability by learning what people notice first, last, most and least.

trueSCAN

Increase ROI with predictive eye tracking and neuromarketing consulting.

Biometrics

Reveal levels of excitement and interest, with measures of emotional intensity.

Results in Market

Patient News Dental Nonconscious Measures

“The non-conscious measurement tools from True Impact gave us new insight into our customer’s values, reservations and motivators. We achieved higher response rates almost immediately!”

JOANNE BISHOP

VICE PRESIDENT

Burger King Neuromarketing Client Spotlights

In its first two coupon drops of the year using a revamped and simplified approach, Burger King experienced a 26% growth in redemption and increased its gross profit on coupons by 40%.

SHARON FRY

NATIONAL MARKETING MANAGER

MD Financial Neuromarketing Client Spotlight

MD Financial applied neuroscience and visual attention research insights to optimize digital campaigns. The results were up to 4X the average Open and Click-Through Rate on email blasts.

BARB FOSTER

MARKETING MANAGER

Let’s Connect.

We believe all relationships are built on trust.

Contact us to schedule a clear and straightforward conversation.

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