Know what to change before you launch

Creative Confidence
Starts Here

See what’s working, what’s getting missed, and what to change — so your creative is clear, effective, and ready to launch.

See How It Works

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Good creative shouldn't come down to guesswork

You have a campaign ready to go. It looks good. Everyone has an opinion. But you're still left wondering: is it actually ready?

That's where creative decisions get difficult:

You don't know what people will notice—or miss.
Feedback becomes subjective and slows decisions down.
You know something needs to change, but not exactly what.

trueSCAN gives you a clearer answer before you launch: what's working, what isn't, and what to change.

How trueSCAN Works

trueSCAN helps you see your creative the way your audience will, before you launch.

Upload your creative and, in minutes, see what gets attention, what gets missed, and whether the most important parts of your message are getting through.

Then get clear, prioritized recommendations for what to change, and rescan your revised creative to see if it improved.

See it. Improve it. Validate it.

the impact of neuroscience on marketing strategies

What Gets Noticed

pricing plans for predictive eye tracking services

What Gets Missed

conversion rates after optimizing marketing materials

What to Change

Make better creative decisions, before you spend money putting them into market

See trueSCAN in Action

Built on 20+ years of understanding how people respond to creative

We combine proven neuroscience with real-world marketing experience to help teams make more confident creative decisions.

20+ years

Applying neuroscience to real marketing decisions

10,000+

Creatives tested and optimized

Trusted by

Leading brands, agencies and research teams

"The team at trueSCAN gives our clients clear, actionable insights that make them more confident to launch direct mail campaigns."

BUSINESS DEVELOPMENT REPRESENTATIVE

Canada Post Corporation

For Agencies

Add evidence-backed creative optimization to your client offering.
Give clients clear reasons behind your creative recommendations.
Show what's working, what needs attention, and what to change.
Strengthen your creative presentations with objective evidence.

For Marketers

Know what to change before your campaign goes live.
See whether the right parts of your creative are getting noticed.
Replace subjective feedback with clear, evidence-backed recommendations.
Improve, rescan, and make the final call with confidence.

Have a creative you need to get right?

Start with one Creative Check. See what’s working, what’s getting missed, and exactly what to change before you launch.

Check My Creative

A variety of marketing materials, including postcards, packaging, and digital ads, being optimized with predictive eye tracki

Better creative decisions, in your inbox

Practical ideas to help you evaluate, improve and confidently approve creative.

Creative Confidence Starts Here