Brand experience is in the mind. Understanding customer attention and emotion is the first step toward improved brand loyalty and growth.
Consumer neuroscience research uses brain and bio measures to help predict market behavior.
Create emotionally engaging videos, mobile ads, webpages and more.
Understand the brand emotional appeal in a real world context.
Design memorable user experiences, optimized for attention and emotion.
Understand emotions such as Motivation, Cognitive Load, Arousal, Memory Encoding.
Improve noticeability by learning what people notice first, last, most and least.
Increase ROI with predictive eye tracking and neuromarketing consulting.
Reveal levels of excitement and interest, with measures of emotional intensity.
“The non-conscious measurement tools from True Impact gave us new insight into our customer’s values, reservations and motivators. We achieved higher response rates almost immediately!”
In its first two coupon drops of the year using a revamped and simplified approach, Burger King experienced a 26% growth in redemption and increased its gross profit on coupons by 40%.
NATIONAL MARKETING MANAGER
MD Financial applied neuroscience and visual attention research insights to optimize digital campaigns. The results were up to 4X the average Open and Click-Through Rate on email blasts.