Brain network for Consumer Neuroscience

Measure What Matters

Neuromarketing research, or consumer neuroscience, is a standard research practice and a complement to traditional market research methods.

Understanding where people look and how they feel, helps marketers create better communications and increase conversion rates.

We combine the most accurate brain imaging technologies with bio measures, to identify levels of customer motivation, ease of comprehension, memory encoding, and much more. These metrics are the start to creating better customer experiences.

  • What gets attention?

  • What triggers an emotion?

  • What inspires a desired behaviour?

High Quality Data for Meaningful Results

For meaningful insights, we test for statistical significance.

Using proven data processing and analysis methods, our Analysis team pin points the most relevant information for easy decision making.

Consumer Neuroscience graph

How Does It Work

What Can Be Researched

Content

Evaluate and optimize the effectiveness of individual advertisements or concepts.

  • Digital Media

  • Video

  • Direct Mail

  • Concept Testing

Context

CX optimization, within a real life environments and usage scenarios.

  • App Usability

  • Website Usability

  • Product Experience

  • Packaging at Shelf

Product


Packaging
Pricing
Product Development
Product Experience

Sensory


Tactile
Fragrance
Auditory
Flavour Test

Usability


Scripted or Non-Scripted
Eye Tracking and Engagement
Task Completion
User Error Diagnostics

  • MD Financial Management Neuromarketing project
  • Staples Consumer Behavior Analysis
  • Shell Consumer Behavior Analysis
  • Pizza Pizza Predictive eye tracking
  • Patient News Nonconscious Measures
  • Nissan NeuroErgonomics Study
  • Nespresso Consumer Behavior Studies
  • General motors Neuromarketing project
  • Verve Consumer Neuroscience
  • Burger King Predictive Eye Tracking
  • Rogers Consumer Neuroscience Analysis
  • Bell Nonconscious measures Analysis
  • Plantronics Office NeuroErgonomics Study
  • BBQ bar consumer behaviour analysis
  • Miller Consumer affection analysis
  • Costco Wholesale Neuromarketing project
  • Immersion Neuromarketing Analysis
  • CBC Consumer Neuroscience Project
  • Bayer Consumer Behaviour Analysis
  • Colgate Consumer Behaviour Analysis
  • Stratford Festival Nonconscious Measures
  • TD Canada Trust NeuroMarketing Study
  • Yahoo Canada Nonconscious Measures
  • KFC Neuromarketing project
  • Canada Post Predictive eye tracking

Key Factors to Successful Research

Meaning

Finding clear implications from hundreds of data points, resulting in conclusions for better business outcomes.

Recommendations

Making sense of both conscious and non-conscious data, for big picture understanding and recommendations.

High Grade Tools

Utilizing academic grade technologies, used in universities and hospitals, as well as the latest eye tracking and biometric technologies.

Analysis and Stats

Scientifically approved data processing and analysis methods, including statistically significant reported results.

Global Scale

Experienced team able to conduct studies virtually anywhere in the world, and in collaboration with other researchers.

Let’s connect.

We believe all relationships are built on trust.

Contact us to schedule a clear and straightforward conversation.

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