A Bias for Action – Neuromarketing Research with Canada Post

Canada Post recently announced a collaboration with True Impact on a large neuromarketing research project. The study shines light on the cognitive impact of direct mail versus digital, and is the first of its kind to take it one step further with the addition of the senses of scent and sound to direct mail. With a large sample size of 270 participants, this research is both innovative but also ground-breaking.

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2018-08-15T15:10:59+00:00