Diana Lucaci

About Diana Lucaci

Diana Lucaci is the Founder & CEO of True Impact Marketing, Canada's premier Neuromarketing Strategy and Research firm. The organization provides strategy to improve Marketing Communications campaigns, backed by market research using sophisticated Neuroscience technologies. Diana serves as the Canadian Chair for the Neuromarketing Science & Business Association (NMSBA), and represents the country on the global scale. Educated in Neuroscience and Psychology at the University of Toronto, Diana brings a decade of experience in various Marketing Communication roles of increasing responsibility. Diana pursued Marketing Strategy certifications from the Canadian Marketing Association and Pragmatic Marketing.


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A Bias for Action – Neuromarketing Research with Canada Post


Canada Post recently announced a collaboration with True Impact on a large neuromarketing research project. The study shines light on the cognitive impact of direct mail versus digital, and is the first of its kind to take it one step further with the addition of the senses of scent and sound to direct mail. With [...]

A Bias for Action – Neuromarketing Research with Canada Post2018-08-15T15:10:59-04:00

Conferences and Events of 2014 and 2015


2014 was a big year here at True Impact! Check out our key conferences and speaking engagements. FFWD | AdWeed January 31, 2014 - Toronto, Canada EuroShop, World's no 1 Retail Trade Fair February 18, 2014 - Dusseldorf, Germany Insights Innovation Exchange Europe (IIeX) February 19, 2014 - Amsterdam, Netherlands Neuromarketing World Forum (NMWF) March [...]

Conferences and Events of 2014 and 20152015-08-17T12:29:37-04:00


    How do mobile users feel about m-commerce applications? Download the full report.  


Monkey See, Monkey Do: Real, Imagined, and Observed Behaviour


It may seem hard to believe at first, but our brains are actually equipped to process real movement (i.e., tying your shoelaces), imagined movement (i.e., imagining tying your shoelaces), and observed movement (i.e., watching your best friend tie their shoelaces) in very similar ways. The motor network of the brain spans the entire cortex, and [...]

Monkey See, Monkey Do: Real, Imagined, and Observed Behaviour2018-08-15T15:11:00-04:00
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