When it comes to driving customer action, are all channels created equal? Download the Canada Post whitepaper.
About Diana LucaciDiana Lucaci is the Founder & CEO of True Impact Marketing, Canada's premier Neuromarketing Strategy and Research firm. The organization provides strategy to improve Marketing Communications campaigns, backed by market research using sophisticated Neuroscience technologies. Diana serves as the Canadian Chair for the Neuromarketing Science & Business Association (NMSBA), and represents the country on the global scale. Educated in Neuroscience and Psychology at the University of Toronto, Diana brings a decade of experience in various Marketing Communication roles of increasing responsibility. Diana pursued Marketing Strategy certifications from the Canadian Marketing Association and Pragmatic Marketing.
Canada Post recently announced a collaboration with True Impact on a large neuromarketing research project. The study shines light on the cognitive impact of direct mail versus digital, and is the first of its kind to take it one step further with the addition of the senses of scent and sound to direct mail. With [...]
2014 was a big year here at True Impact! Check out our key conferences and speaking engagements. FFWD | AdWeed January 31, 2014 - Toronto, Canada EuroShop, World's no 1 Retail Trade Fair February 18, 2014 - Dusseldorf, Germany Insights Innovation Exchange Europe (IIeX) February 19, 2014 - Amsterdam, Netherlands Neuromarketing World Forum (NMWF) March [...]
It may seem hard to believe at first, but our brains are actually equipped to process real movement (i.e., tying your shoelaces), imagined movement (i.e., imagining tying your shoelaces), and observed movement (i.e., watching your best friend tie their shoelaces) in very similar ways. The motor network of the brain spans the entire cortex, and [...]