Diana Lucaci2018-08-15T15:10:59-04:00
When it comes to driving customer action, are all channels created equal? Download the Canada Post whitepaper.
A Bias for Action – Neuromarketing Research with Canada Post
Diana Lucaci2018-08-15T15:10:59-04:00Canada Post recently announced a collaboration with True Impact on a large neuromarketing research project. The study shines light on the cognitive impact of direct mail versus digital, and is the first of its kind to take it one step further with the addition of the senses of scent and sound to direct mail. With [...]
Conferences and Events of 2014 and 2015
Diana Lucaci2015-08-17T12:29:37-04:002014 was a big year here at True Impact! Check out our key conferences and speaking engagements. FFWD | AdWeed January 31, 2014 - Toronto, Canada EuroShop, World's no 1 Retail Trade Fair February 18, 2014 - Dusseldorf, Germany Insights Innovation Exchange Europe (IIeX) February 19, 2014 - Amsterdam, Netherlands Neuromarketing World Forum (NMWF) March [...]
Diana Lucaci2018-08-15T15:11:00-04:00
How do mobile users feel about m-commerce applications? Download the full report.
Monkey See, Monkey Do: Real, Imagined, and Observed Behaviour
Diana Lucaci2018-08-15T15:11:00-04:00It may seem hard to believe at first, but our brains are actually equipped to process real movement (i.e., tying your shoelaces), imagined movement (i.e., imagining tying your shoelaces), and observed movement (i.e., watching your best friend tie their shoelaces) in very similar ways. The motor network of the brain spans the entire cortex, and [...]