Diana Lucaci

About Diana Lucaci

Diana Lucaci is the Founder & CEO of True Impact Marketing, Canada's premier Neuromarketing Strategy and Research firm. The organization provides strategy to improve Marketing Communications campaigns, backed by market research using sophisticated Neuroscience technologies. Diana serves as the Canadian Chair for the Neuromarketing Science & Business Association (NMSBA), and represents the country on the global scale. Educated in Neuroscience and Psychology at the University of Toronto, Diana brings a decade of experience in various Marketing Communication roles of increasing responsibility. Diana pursued Marketing Strategy certifications from the Canadian Marketing Association and Pragmatic Marketing.

2018-08-15T15:11:08-04:00

    What are the unspoken emotions elicited by your product? Let's have a conversation.  

2018-08-15T15:11:08-04:00

Neuromarketing for Consumers – Newstalk 1010

2018-08-15T15:11:08-04:00

Radio Interview on Newstalk 1010 about the importance of emotions when shopping. "Diana Lucaci (CEO of True Impact - Neuromarketing Research & Strategy; Canadian Chair for the Neuromarketing Science & Business Association) joined Gail Vaz-Oxlade’s radio show (The Late Shift) on Newstalk1010 this month to talk about what neuromarketing means to consumers. Diana Lucaci has [...]

Neuromarketing for Consumers – Newstalk 10102018-08-15T15:11:08-04:00

The Science of Want

True Impact provides insights into customer attention and emotion to Marketers and UX Researchers.

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