October 22, 2012
True Impact Marketing (TIM) participated in Digital Day 2012 at the Metro Toronto Convention Center in Toronto ON, presented by Marketing magazine and the Canadian Marketing Association. The conference explored how best to navigate this fast-changing world and reach audiences at key points along the new purchase-decision journey.
“Of particular note, some discussion indicated that 2012 was not the year of mobile, as evidenced by data presented by Steve Levy from Ipsos Reid. Further, although content marketing has become quite prominent, not a lot of companies are doing it well – telling stories that truly resonate with and provide value for customers. Finally, while many companies focus on emerging technologies, marketers that truly understand consumer contexts, behaviors and data in conjunction with the technologies will be poised to excel.” – CMA