On November 23, 2012, True Impact Marketing was invited to The Current on CBC Radio One (99.1 FM) to provide a Neuromarketing perspective of Black Friday. Listen to the full podcast below.
Physiology of Black Friday – November 23, 2012
We focus on place of much wailing and gnashing of teeth: U.S. shopping malls on Black Friday. What was once just another holiday sale has become a celebration of acquisition. And Canadians are now being swept up in the chaos. We’ll see how retailers and consumers try to outflank one another on this Special Day. Source.
On November 23, 2012, True Impact Marketing was invited to The Current on CBC Radio One (99.1 FM) to provide a Neuromarketing perspective to Black Friday. Listen to the full podcast below. Source.