Our Work

Our Work2018-11-02T12:29:49+00:00

Immersion Corp Creates Persuasive Haptic Experiences with Neuroscience Insights

Well-executed haptic treatments elicit as much as 69% more memorability during video play, compared to regular non-haptic videos. When haptics are expertly implements, participants appeal and interest increased by as much as 19%.


Canada Post Uses Neuroscience Research to Demonstrate the Power of Direct Mail

Visual attention to direct mail is more focused than to digital media, due to lack of distractions. Direct mail is easier to understand due to 21% less cognitive workload, and results in higher brand recall. Direct mail is far more persuasive than digital media alone, with 20% more motivation response.

Many more success stories are in the works. Stay tuned!

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