Decisions. Decisions. Decisions. We make hundreds a day. Neuroscientists don't have the whole picture yet on how we make decisions but they do know about one part of the process - the reward system. Figuring out how to trigger a reward in your brain is key to selling product, and of course we all know [...]
People are more than data. So, it is imperative you understand and measure emotions. Learn more about the importance of measuring emotions from Diana Lucaci, Founder & CEO of True Impact Marketing, interviewed by Biz TV Canada and aired on CHCH TV. Biz TV Canada is an internet show with the goals of providing small [...]
In the next few days, I'll be attending Market Research in the Mobile World (MRMW) for the first time, in Minneapolis. On July 17th, I'll be speaking about the necessary standards and guidelines needed in the new era of big data, and on July 18th about a research study where we measured user reaction to [...]
