Diana Lucaci

About Diana Lucaci

Diana Lucaci is the Founder & CEO of True Impact Marketing, Canada's premier Neuromarketing Strategy and Research firm. The organization provides strategy to improve Marketing Communications campaigns, backed by market research using sophisticated Neuroscience technologies. Diana serves as the Canadian Chair for the Neuromarketing Science & Business Association (NMSBA), and represents the country on the global scale. Educated in Neuroscience and Psychology at the University of Toronto, Diana brings a decade of experience in various Marketing Communication roles of increasing responsibility. Diana pursued Marketing Strategy certifications from the Canadian Marketing Association and Pragmatic Marketing.

Upcoming Neuromarketing Events – Fall 2013


Meet us at an upcoming event this fall, where we will presenting on the topic of Neuromarketing applied to mobile applications and more: 30 Under Thirty for 2013 | Marketing Magazine September 24, 2013. Four Seasons Hotel, Toronto. 2013 CMA Direct Marketing Conference September 25, 2013. The Allstream Centre, Toronto. Ad Monsters, OPS New York [...]

Upcoming Neuromarketing Events – Fall 20132018-08-15T15:11:00-04:00

Diana Lucaci among Marketing Mag’s Top 30 under Thirty


  Diana Lucaci, Founder and CEO of True Impact Marketing, has been selected as a finalist for Marketing Mag's Top 30 under Thirty, for 2013. The awards ceremony will take place on September 24th, at the Four Seasons Hotel in Toronto. Have a look at all the winners below, and join True Impact for the [...]

Diana Lucaci among Marketing Mag’s Top 30 under Thirty2018-08-15T15:11:01-04:00

TEDx Richmond Hill feat. True Impact Marketing


In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. TEDxRichmondHill, in Richmond Hill, Ontario, features a variety of speakers who will combine to spark deep discussion and connection in a small group. The [...]

TEDx Richmond Hill feat. True Impact Marketing2018-08-15T15:11:01-04:00

‘Making Decisions’ on CBC’s Think About It


Decisions. Decisions. Decisions. We make hundreds a day. Neuroscientists don't have the whole picture yet on how we make decisions but they do know about one part of the process - the reward system. Figuring out how to trigger a reward in your brain is key to selling product, and of course we all know [...]

‘Making Decisions’ on CBC’s Think About It2018-08-15T15:11:01-04:00

Market to The Mind, on Biz TV Canada


People are more than data. So, it is imperative you understand and measure emotions. Learn more about the importance of measuring emotions from Diana Lucaci, Founder & CEO of True Impact Marketing, interviewed by Biz TV Canada and aired on CHCH TV. Biz TV Canada is an internet show with the goals of providing small [...]

Market to The Mind, on Biz TV Canada2018-08-15T15:11:01-04:00
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