The Neuromarketing Science and Business Association published the 4th edition of 'Neuromarketing Theory and Practice', the only Neuromarketing publication in the world. Our friends at Neurorelay did an excellent job (as always) summarizing the contents, and we're offering a small excerpt below. To receive your copy of the magazine, simply become a member of the [...]
Electroencephalogram (EEG) is a brain-imaging method that records the brain’s electrical activity at the surface of the scalp. EEG usually comes in the form of a cap or headset that have several sensors which are designed to fix to the surface of the head. Neurons communicate by passing electrical signals along connecting fibers, and this [...]
According to a recent study conducted by researchers at the University of Michigan, University of Oregon and University of California, it was found that measuring brain behaviour of just a few people in a pilot study could predict the activity of larger populations. 31 members of a quit-smoking campaign in the greater Los Angeles area [...]
Have you ever wondered why we buy into a cool new product? It’s difficult to pinpoint how we gravitate towards certain brands, however a group of scientists based in London, UK, were able to develop an interesting theory. In 2008, Dr. Bianca Wittman at the Wellcome Trust Center for Neuroimaging at the University of London [...]
The November 2012 issue of Reader's Digest focuses on the brain: "One hundred billion neurons dictate what we buy, how we learn and if we die. Gaining control might be as simple as changing your mind." The leading story is "Minding Your Business: How Your Brain is Helping Marketers Build a Better Ad". Reader's Digest [...]
