At True Impact Marketing, we're always interested in Neuromarketing technologies and happy to try them out. About a month ago, we got the opportunity to use the Mirametrix S2 Eye Tracker, Viewer eye tracking software and API. The products come together in a neat package, and set up is extremely easy and quick. The calibration [...]
October 22, 2012 True Impact Marketing (TIM) participated in Digital Day 2012 at the Metro Toronto Convention Center in Toronto ON, presented by Marketing magazine and the Canadian Marketing Association. The conference explored how best to navigate this fast-changing world and reach audiences at key points along the new purchase-decision journey. "Of particular note, some [...]
The Decision Making Process - Neuromarketing Overview from True Impact
Neuromarketing Examples - Neuromarketing Overview from True Impact
Challenges of Traditional Market Research - Neuromarketing Overview from True Impact
