Decisions. Decisions. Decisions. We make hundreds a day. Neuroscientists don't have the whole picture yet on how we make decisions but they do know about one part of the process - the reward system. Figuring out how to trigger a reward in your brain is key to selling product, and of course we all know [...]
People are more than data. So, it is imperative you understand and measure emotions. Learn more about the importance of measuring emotions from Diana Lucaci, Founder & CEO of True Impact Marketing, interviewed by Biz TV Canada and aired on CHCH TV. Biz TV Canada is an internet show with the goals of providing small [...]
Catch up with True Impact at an upcoming summer event. Stay tuned for an exciting new Neuromarketing study of mobile applications! The Art of Marketing June 5th, 2013. Metro Toronto Convention Centre - South Building. Toronto, ON. Use promo code NEWMARKET – to save up to $100 per ticket. Innovation Insights Exchange June 17-19, 2013. [...]
By: Lilian Sue (Source: Yahoo Small Business Advisor) The same primitive impulses that helped early man survive against the evolutionary odds also draws shoppers to pairs of tan suede shoes. At least that’s the theory behind neuromarketing, an emerging field that uses the tools of neuroscience to understand the secrets of the consumer brain. By [...]
Register for Neuromarketing 101: Get the Full Story on Your Customer. The future of marketing relies on the quality of the Market Research tools available. Traditional methods like surveys and focus groups tell only a part of the story. However, how do you understand consumer preferences that they cannot consciously express? This introductory session is [...]
