Have you ever wondered why we buy into a cool new product? It’s difficult to pinpoint how we gravitate towards certain brands, however a group of scientists based in London, UK, were able to develop an interesting theory. In 2008, Dr. Bianca Wittman at the Wellcome Trust Center for Neuroimaging at the University of London [...]
On November 23, 2012, True Impact Marketing was invited to The Current on CBC Radio One (99.1 FM) to provide a Neuromarketing perspective of Black Friday. Listen to the full podcast below. Physiology of Black Friday - November 23, 2012 We focus on place of much wailing and gnashing of teeth: U.S. shopping malls on [...]
In November 2012, Reader's Digest featured True Impact Marketing in the cover story. Read the full article below, and let us know what you think. Source: Reader's Digest Minding Your Business: Neuromarketing's Search for the Brain's Buy Button Think you're consciously choosing what you buy? Find out how companies are getting inside your brain to build [...]
The November 2012 issue of Reader's Digest focuses on the brain: "One hundred billion neurons dictate what we buy, how we learn and if we die. Gaining control might be as simple as changing your mind." The leading story is "Minding Your Business: How Your Brain is Helping Marketers Build a Better Ad". Reader's Digest [...]
At True Impact Marketing, we're always interested in Neuromarketing technologies and happy to try them out. About a month ago, we got the opportunity to use the Mirametrix S2 Eye Tracker, Viewer eye tracking software and API. The products come together in a neat package, and set up is extremely easy and quick. The calibration [...]
