Canada Post recently announced a collaboration with True Impact on a large neuromarketing research project. The study shines light on the cognitive impact of direct mail versus digital, and is the first of its kind to take it one step further with the addition of the senses of scent and sound to direct mail. With [...]
Diana Lucaci, Founder and CEO of True Impact Marketing, has been selected as a finalist for Marketing Mag's Top 30 under Thirty, for 2013. The awards ceremony will take place on September 24th, at the Four Seasons Hotel in Toronto. Have a look at all the winners below, and join True Impact for the [...]
In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. TEDxRichmondHill, in Richmond Hill, Ontario, features a variety of speakers who will combine to spark deep discussion and connection in a small group. The [...]
Decisions. Decisions. Decisions. We make hundreds a day. Neuroscientists don't have the whole picture yet on how we make decisions but they do know about one part of the process - the reward system. Figuring out how to trigger a reward in your brain is key to selling product, and of course we all know [...]
By: Lilian Sue (Source: Yahoo Small Business Advisor) The same primitive impulses that helped early man survive against the evolutionary odds also draws shoppers to pairs of tan suede shoes. At least that’s the theory behind neuromarketing, an emerging field that uses the tools of neuroscience to understand the secrets of the consumer brain. By [...]
