The Neuromarketing Science and Business Association published the 4th edition of 'Neuromarketing Theory and Practice', the only Neuromarketing publication in the world. Our friends at Neurorelay did an excellent job (as always) summarizing the contents, and we're offering a small excerpt below. To receive your copy of the magazine, simply become a member of the [...]
Register for Neuromarketing 101: Get the Full Story on Your Customer. The future of marketing relies on the quality of the Market Research tools available. Traditional methods like surveys and focus groups tell only a part of the story. However, how do you understand consumer preferences that they cannot consciously express? This introductory session is [...]
On November 23, 2012, True Impact Marketing was invited to The Current on CBC Radio One (99.1 FM) to provide a Neuromarketing perspective of Black Friday. Listen to the full podcast below. Physiology of Black Friday - November 23, 2012 We focus on place of much wailing and gnashing of teeth: U.S. shopping malls on [...]
In November 2012, Reader's Digest featured True Impact Marketing in the cover story. Read the full article below, and let us know what you think. Source: Reader's Digest Minding Your Business: Neuromarketing's Search for the Brain's Buy Button Think you're consciously choosing what you buy? Find out how companies are getting inside your brain to build [...]
How can small, medium or large business improve communications with Neuromarketing insights? "Diana Lucaci (CEO of True Impact – Neuromarketing Research & Strategy; Canadian Chair for the Neuromarketing Science & Business Association) recently joined David Wojcik at Rogers TV for the show called In Business, in order to talk on Understanding Neuromarketing. You can watch the [...]
